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Self-owned Brand in China’s Future Foreign Trade


OEM production and processing trade products with low additional value and interests, but it accounted for half of China's export trade, with the upgrading of China's labor costs, they are losing competitiveness and non sustainable. Expand exports of its self-owned brand products is an important aspect of the future of China's foreign trade quality improvement and transition. 


From China Customs import and export trade statistics in recent months, the export of the processing trade continued to decline, but the export of general trade has maintained rapid growth, the proportion of self-owned brand export has been in a gradual increase. This shows that the export of China innovative products with self-owned brand have development potential.